Abir SoniThe Government says ‘Tata’ Air IndiaThey say, one must not forget his or her origin. Well, Air India learnt it the hard way, but it learnt. 88 years ago, a young ‘Jeh’ or…5 min read·Oct 9, 2021----
Abir SoniSony ZEE — The NewsCorp of India?The morning of 22nd September 2021 was full of news portals informing that two India’s most popular Media Houses — ZEE and Sony India are…2 min read·Sep 22, 2021----
Abir SoniDecoding Mahindra 20.21Year 2002, a new league of SUVs is born with the launch of an ‘urban’ SUV by now India’s most respected SUV brand — Mahindra, the Scorpio…3 min read·Aug 12, 2021----
Abir SoniReliance on its way to build its own uni“E”verse?Decoding the RIL’s Renewable Energy Plan2 min read·Jun 27, 2021----
Abir SoniThe Tata Digital StoryDecoding how the salt to software conglomerate is acing its long-missing digital presence.3 min read·Jun 20, 2021----